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Faux Balconies - Add Romance to Your Curb Appeal

Romeo, Oh Romeo, Where Art Thou Juliet Balconies?

Named after the famous scenes in Shakespeare’s Romeo and Juliet, these faux balconies come in an assortment of styles and designs. Easily installed along the exterior of your home or commercial property, these unique wrought iron balconies provide an affordable method of transforming your property and adding to its curb appeal.

 

 

What is a Faux Balcony?

For those that are not familiar with the concept of a faux balcony, they are essentially a decorative balcony that can be added to the exterior of a window. There are fairly easy to install and do not require major construction. Typically made from wrought iron, faux balconies often feature elegant lines and scrollwork. They look great along the exterior of any home and can be used to add more character to a bland window.

Faux Balcony

Choosing a Juliette Balcony

As with any addition to the exterior of your home, you should make your selection carefully and put some thought into the balcony you choose. Each wrought iron Juliet balcony that we carry is available in a variety of colors and sizes. For example, our Addison Juliet Balcony can be purchased in black, white copper, bronze, silver, or textured bronze. This particular balcony fits closely against the window and a subtle addition that can easily blend in with the exterior appearance of your property. For a more striking appearance, the Brantford Juliet Balcony should be considered. It features highly detailed scrollwork throughout the entire design. The Brantford Juliet Balcony will definitely draw attention to your home and features the same color options as the Addison balcony. If you are looking for a design that is more in the middle, the classical look of our Cassia Juliet Balcony could be what you are looking for. The simple lines and elegant curves along the bottom of this wrought iron Juliet balcony offer a more traditional look and resembles what most people probably imagine when they picture a Juliet balcony.

Dorchester Juliet Faux Balcony

All of our faux balconies are powder coated to resist rusting and they can also be custom-made to fit a specific window size. Choose a finish and color that matches the overall look you are trying to achieve along the exterior of your home. We have provided a range of colors to choose from for the finish of your faux balcony. Find the size that you need or consider ordering a custom made faux balcony.

Custom Faux Balconies

In addition to the large selection of wrought iron Juliet balconies that you can browse on our website, we also offer custom faux balcony design. We can custom make a balcony to meet your needs and design aesthetics. All of our balconies started as custom faux balcony designs, to get your custom design started, browse our selection here or email us a picture of a balcony and we can show you how we can create a custom design to fit any window or location along the exterior of your property.

Dorchester Juliet Faux Balcony

A wrought iron Juliet balcony can be both affordable and easy to install outside a window. After taking a look at our selection of Juliet balconies, choose a custom balcony that matches the aesthetics of your property.

 

This elegant Victorian lantern casts a warm glow and complements any space.

Creating Unique Arrangements with Terrariums & Lanterns

Everyone has a few empty spaces in their home that are just calling out for their perfect finishing touch to bring polish to the room. Artificial and living arrangements displayed in lanterns and terrariums are unique solutions to the riddle of “What could go there?” Here are some ideas to get you inspired filling up those empty spaces with the beauty of plants growing or arranged in eye-catching containers:

 

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  1. For the Walls. Everyone’s got them–those small spots on the walls that are noticeably empty but not large enough for a piece of art or a framed photo. Small wall-mounted terrariums and lanterns can fit into those spaces with ease, and there are many different types available. You can purchase terrarium kits with colorful flower seeds included like the Wall Cone Terrarium with Plants that give red, pink, white and purple flowers for no-fuss arranging. If you prefer silks to living plants, you can also choose something like the Valencia Hanging Wall Lantern and Hook Set and fill the globe with fake succulents, flowers or herbs instead of a candle.[/one_half][one_half_last]
    Valencia Hanging Wall Lantern and Hook Set

    The Valencia Hanging Wall Lantern and Hook Set can make your outdoor living room more cozy.

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  1. For Overhead Space. High ceilings make a room feel spacious and open, but they can pose some interior design challenges. In areas where furniture has a low profile, the wide open space can seem a little too empty. Installing a hanging lantern like the Antiqued Gold Gazebo Hanging Lantern filled with an arrangement of artificial flowers or faux greenery will beautifully fill the space without adding any extra maintenance to your home.[/one_half][one_half_last]
    Antiqued Gold Gazebo Hanging Lantern

    Antiqued Gold Gazebo Hanging Lantern makes a great accent lantern for outdoor living areas.

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  1. For the Corner. Is that one corner in the living room’s emptiness painfully obvious? A freestanding terrarium can transform that spot into a stunning indoor garden. An elegant design like the 58″ Tall Freestanding Wardian Terrarium Case will bring sophistication to the decor of the room where you entertain guests, and as an added bonus, you can be sure it will become a conversation piece. Everyone will want to get up close and marvel at your lovely garden.

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  1. For the Dining Table. Purchasing a fresh flower arrangement every time you invite guests over to dine can get expensive and be a hassle. Forgo the bouquets and perishable candle centerpieces and instead display a group of terrarium candles like our Hammered Hurricane Terrariums. Fill the bottoms with realistic artificial plants that complement your decor, and you’ll have a stunning centerpiece that will stand the test of time. You can even change out the plants to match the season or holiday or to complement the look of the dinnerware you’re using for every occasion.[/one_half]

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Hammered Hurricane Terrarium

Hammered Hurricane Terrarium can be easily personalized for the seasons with the use of different materials in the bottom.

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  1. For Accent Tables & Shelves. You don’t want your home to look cluttered, but bare tables and shelves can be just too spartan. A terrarium filled with flowers, succulents or mosses can take up that empty space and transform it with living beauty. A small tabletop terrarium like our 8.5 inch Small Terrarium is a great choice for beginners, and this simple design will complement most styles of decor. [/one_half]

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Small English Style Terrarium

Small English Style Terrarium is perfect for summer tabletop centerpieces.

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Not only are these lantern and terrarium ideas the perfect way to fill up those empty spots in your home, but they’re also great for Mom’s house. Check out the selection of lanterns and terrariums at Hooks & Lattice to find the perfect pieces to spruce up your decor and get your Mother’s Day shopping managed at the same time.

How do you like to arrange and decorate your terrariums? Share your wisdom in the comments below.

Shop our full collection of terrariums and other home and garden accents HERE.

Faux Bracket Placement Guide for Window Boxes

With their crisp lines and beautiful plants and flowers, window boxes are a great addition to any interior or exterior window. But the finishing touch to creating a show-stopping piece is something small – a faux bracket or decorate corbel. Our window planter boxes are so sturdy and easy to install that they don’t need visible brackets supporting them from underneath. However, faux brackets can add a great detail to a window box and provide the perfect finishing touch.

No-Rot, Everlasting Beauty

Our faux brackets come in a variety of styles to match our many window box options. Faux brackets for our PVC window boxes are made of resilient weather resistant materiel and are designed to not rot or mildew while providing you a lifetime of beautiful flower boxes that look like real wood. Check out our selection of composite flower boxes and brackets to find the perfect style for your home.

Fake brackets for direct mount window boxes can be painted to coordinate with the flowers or color scheme of your home. If your PVC flower boxes fall into the XL category (these boxes have an XL before the name, such as XL Premier Hampton or XL Premier Laguna), the classic XL faux bracket is the right size and style for you. All other types of PVC window boxes work well with the standard faux bracket. No matter the size, the traditional shape of these brackets make them a subtle but stylish accent to complete your look.

Rita_Duvall_Michigan05

3 Faux Brackets Looks Great on Windows with 2 Panes

How many brackets do I need?

Once you have determined the style of your window box brackets, you need to purchase the correct amount. Faux brackets are sold individually, so you can purchase as many as you desire.

In general, we recommend:

  • 2 brackets for 24″ to 48″ window boxes
  • 3 brackets for 60″ window boxes
  • 4 brackets for the 72″ window boxes

When using multiple brackets, measure in from the sides so that the brackets are spaced evenly to create a cohesive and uniform look. Installing the brackets is a simple process – after measuring and lightly marking where each bracket will go, use a PVC adhesive to attach brackets to the bottom of the window box and allow to dry. The window boxes can them be hung easily using normal installation instructions.

 

Faux brackets are a simple detail that can make a big impact on the overall look of your window boxes. It doesn’t take much time or effort to put together a flawless and complete look! For more information about decorative brackets for window boxes, go to Hooks & Lattice and check out our Brackets section.

Shown: Galvanized Metal Window Box/Liner with a custom artificial arrangement.

Give the Gift of Guaranteed Curb Appeal

Feeling that last minute holiday push? Time to break out the Hooks and Lattice Gift Cards for office parties, family gatherings and Christmas morning stocking stuffers. Online garden shopping sprees make the best gifts for mom, dad, a friend or neighbor. Anyone on your list known for always having a DIY project on tap! They’ll just love picking out their own home and garden goodies.

Shown: Galvanized Metal Window Box/Liner with a custom artificial arrangement.

Shown: Galvanized Metal Window Box/Liner with a custom artificial arrangement.

Holiday Gift Shopping to Fit Any Budget

Are you after the best gifts for dads, grandparents, siblings, friends and gift trades within a particular price range? Hooks and Lattice Gift Certificates hit any dollar requirement right on the nose. Even cater to those window boxes you know mom’s been dying to buy, but don’t trust yourself to pick out. Before shopping our e-gift cards online, here are a few ideas at different price points to help you choose the right amount:

Stocking Stuffers and Gifts Under $25

It may not seem like a whole lot, but a $25 Hooks and Lattice Gift Certificate has plenty to offer DIY tinkerers and small space dwellers. Even a little something for the kids.

Terrariums are all the rage right now for DIY-savvy home and office decorators.
For those shopping in the $25 and under range, there’s this set of 3 Rhapsody Ceramic Terrariums, as well as individual glass bubbles and teardrop terrariums. Great for sprucing up houses, apartments and even cubicles with modern plant decor.

Glass Terrarium Planters - Ceiling, wall mount and tabletop

Glass Terrarium Planters – Shop ceiling mount, wall mount and tabletop designs.

Fork & Spade Decorative Garden Stakes are a fun opportunity for growers at any level.
Stick them in planting containers or nestle into the ground, then enjoy filling terra cotta pots with small flowers, moss or herbs. Great for giving kids their own small space garden to tend.

Garden Gifts Under $50         

A $50 Garden Gift Certificate proves a nice round number for Secret Santa trades, bosses and neighbors. And at this slightly higher dollar amount, there’s plenty of charming choices in store.

Like easy, stylish DIY Living Wall Planters.
This square iron frame features nine individual planting cells spread across three rows. Great for first-timers and experienced vertical gardeners alike. This rectangular design with a moisture mat also comes in at under $50 and offers its own distinctive layout.

And elegant moss obelisks.
This set of three spiraling obelisks makes the ultimate year-round decoration, but one can also imagine them glowing in the light of bright Christmas bulbs. Joy to shopping with Hooks and Lattice E-Gift Cards!

Big Ticket Curb Appeal

Have some surplus bucks to spend on the extra-special gardeners in your life? The best gifts for mom and dad, brother and sister, or grandparents just might be a little help jump-starting those home improvement projects they’ve had on the shelf.

Shown: Arch Decora Window Box with Liner, Terracotta Sprouting Kit and Amaryllis Grow Box

Shown: Arch Decora Window Box with Liner, Terracotta Sprouting Kit and Amaryllis Grow Box

Window boxes to bring wintertime cheer.
Noticed your sister’s been pinning a ton of container garden arrangements on her Pinterest board lately? Take the not-so-subtle hint and surprise her with a $100 Garden Supply Gift Card to go toward the project! Many of our composite, fiberglass, wrought iron and aluminum window box styles fall within this price range, depending on size and quantity.

Exterior window shutters, galore!
Put them on their way to curb appeal renewal with a $250 Home and Garden Gift Card to go toward decorative window shutters. This generous dollar amount will provide a good head start on all of our most popular vinyl shutter styles including board-n-batten, louvered, raised panel and combination patterns.

Check out more holiday gift card ideas for Christmas 2014 – visit us at http://www.HooksAndLattice.com! We’re also on Facebook and Pinterest.

Welcome guests with the fresh look and SMELL of balsam pine boughs.

Fresh Ways to Use Christmas Wreaths

Welcome guests with the fresh look and SMELL of balsam pine boughs.

Welcome guests with the fresh look and SMELL of balsam pine boughs.

Fresh Ways to Use Christmas Wreaths

Smells have a way of evoking feelings and memories from long ago.  For me, the smell of cut pine will forever make me think of carefully crafting Christmas wreaths with my father in our back yard.  While I no longer make my own holiday wreaths thanks to time constraints and lack of easy access to materials, I enjoy the flood of memories that comes whenever I get a strong whiff of evergreen.

Fresh Christmas wreaths have been used for centuries to celebrate the season.  Traditionally hung on the front door to welcome guests from next door or across the county, creative homeowners have been coming up with some interesting Christmas decorating ideas using this age old symbol of the season. 

Where to hang your Christmas Wreaths

While a wreath hung on the front door will never go out of style, there is no reason to stop there.  With a little imagination, a wreath can be turned into a multi-purpose Christmas decoration.

In a window

Many holiday wreaths are hand crafted works of art, to beautiful to keep to yourself.  If you are looking to share your Christmas spirit with the whole neighborhood but don’t want to subject your wreaths to the elements, try hanging wreaths inside your home in street facing windows.  If you like the idea of a wreath hanging in your window but want to enjoy it yourself, just hang your wreath inside the curtains.

Over your table

A big part of Christmas celebrations is the family meal.  The memories made when gathered around the table with close friends and family really is the reason for the season.  Help bring the spirit of the season to the dining room by hanging a wreath horizontally above the dinner table like a holiday chandelier.  Any meal eaten under a wreath is bound to be filled with joy and holiday spirit.

 

Above your bed

Around the holiday season, sleep can become pretty rare.  Between visits with rarely seen relatives, late night and early morning shopping trips, and the always-enjoyable gift wrapping sessions, sleep deprivation can set in early around Christmas.  When you do get the chance lay your head down, wouldn’t it be nice to drift off with memories of Christmases past floating through mind?  Hanging a wreath above your headboard is a great way to remind yourself why you love the season each night before bed.

This year when you decorate for Christmas, remember that wreathes are not just for the front door, spread the joy around your home with these Christmas decorating ideas. For the highest quality fresh Christmas wreaths visit HooksandLattice.com. Handcrafted fresh Christmas wreaths shipped express to doorsteps around the country and guarateed.

Wrap-Around Iron Faux Balcony

Faux Balconies that Make a Statement

Wrap-Around Iron Faux Balcony

This wrap-around balcony is gorgeous, and makes this house the envy of the neighborhood.

Faux Balconies that Make a Statement

A quick and easy way to add character to a home and boost curb appeal is to add a faux balcony. It provides a unique and personalized look without the need for expensive construction of building an actual balcony. Plus, it adds a whimsical touch to both the inside and outside of your home. Here are three ways to use iron home accents to create a faux balcony that really makes a statement:

Add faux balconies with no offset to windows and doors for a boost of upscale curb appeal.

Add faux balconies with no offset to windows and doors for a boost of upscale curb appeal.

Juliet Balcony

Named after the great Shakespeare character, Juliet balconies are faux balconies that look like they could be real, but it lies nearly flat against the home. Their iron accents create visual interest and elongate the window, while creating the look of a French door. The Westwood Decorative Balcony mixes contemporary and classic styles for an interesting piece that will match most architectural styles. While Juliet balconies aren’t functional, they bring a sense of the outdoors in and are a great boost to the exterior of your home. For the complete look, use a Juliet balcony off the master bedroom, or across all windows on the upper level to create a uniform and stylish look.

Short Faux Balcony

While most Juliet balconies tend to be taller, some houses look best with shorter, more traditional faux balconies. The key to finding a decorative iron balcony that matches your home is to look at proportions. For homes with a shorter roof or less room under the window, a short faux balcony, such as this classic option, is the way to go. The shorter wrought iron decorative balcony adds interest and enhances the look of the windows without drowning out the rest of the home.

Finishing touches like finials and hand bent wrought iron scrollwork give your home a custom look and feel.

Finishing touches like finials and hand bent wrought iron scrollwork give your home a custom look and feel.

Pottery shelf

A less traditional take on the faux balcony is to install a decorative pottery shelf. Pottery shelves extend further from the home and are shorter underneath the window that other faux balconies. Like the name implies, they can hold pots or window boxes and can add a burst of colorful flowers to your home. The Dayspring pottery shelf is a charming option that looks great with or without plants and flowers inside. Although the shelf itself is shorter underneath the window, some pottery shelves like this scroll base model, have decorative iron elements underneath the shelves.

No matter which faux balcony you choose, the inside and outside of your home will benefit. The exterior will be lengthened and have an added charming touch, and the inside of your home will be opened and expanded with more access to the great outdoors. Faux balconies are the perfect simple way to make a big statement.

Design Idea: Place small accents and birdcages on the table as a decorative centerpiece.

5 of Our Favorite Bird Products

Is there any nature lover who doesn’t adore birds? Waking up to the delicate tones of birdsong and bird spotting in the early evening are just a few of the joys that birds bring to the world.

Birds: Universal Motifs of Peace

Images of birds have created a relaxing aesthetic in home décor for centuries, and pieces inspired by bird cages have rose in popularity since the Edwardian era. They add rustic charm to indoor and outdoor spaces alike. Here are five of our favorite bird products, from bird cage planters to bird houses.

  • Wood and Wire Birdcage Centerpieces. This set of two centerpieces measure 9.5″ W by 19.25″ H will charm your guests and create a sweet atmosphere in your home. However, we cannot recommend decorating your backyard with these centerpieces – their wooden base has not been treated to handle inclement weather.
  • Veranda Decorative Bird Cage. If you do want to express your love of birds on the outside of your property, consider adorning your deck or patio with this elegant fountain-like monument. The cage’s thin wires are perfect for displaying flowers you’ve grown in your garden, combined into a vibrant bouquet.
  • Medium Bird Cage Planter. With this indoor planter, you can move on from just showcasing your flowers and plants to growing them in a bird cage-inspired planet. The planter bowl is 9.5″ deep, and the iron wire frame of the cage is sturdy enough to support climbing vines. Every one of these planters has been painted by hand, so you’ll know that each one is truly unique!

    Design Idea: Place small accents and birdcages on the table as a decorative centerpiece.

    Design Idea: Place small accents and birdcages on the table as a decorative centerpiece.

  • Medium Glass Bird Cloche on Stand. Say goodbye to traditional candy or pastry trays, and say hello to this coffee table-friendly glass cloche. It’s an ideal gift for anyone who’s had trouble deciding how to display their knick-knacks, collections, and other small treasures worthy of being shown off. The metal and iron wires of the black stand are reminiscent of a bird cage. This piece stands 7″ H, while the bowl itself is 1.75″ H and 6.5″ in diameter.
  • Driftwood Birdhouse. Out of these five products, this is the only one that real birds should actually use. This birdhouse is just as beautiful as it is functional. It’s sure to become a focal point of any outdoor area. Birds will flock to this birdhouse year after year to start families of their own, while you and your own family look upon the hatchlings with delight.

Safety Considerations

Unless the bird product you want to complement your home’s atmosphere specifically states that it is intended for use by actual animals, please do not use it for the housing or shelter of real birds. When in doubt, talk to a specialist at your local pet store about the best habitat for both domesticated and wild birds.

"A Cheerful Hello" - WindowBoxContest.com Entry

Results of the 2013 Window Box Contest Are In!

Love to admire gorgeous railing and window planters teeming with botanicals? You’re not the only one! It’s this appreciation for the best window boxes and flower arrangements that makes Hooks & Lattice so proud to sponsor the nationwide Window Box Contest each year.

Today, we congratulate the 2013 contest winners across four categories. Additionally, to all entrants, we warmly thank you for participating. Each contestant serves to grow our online community of passionate container gardeners. And it’s our belief that the more beauty and inspiration there is to go around, the better.

Now, the moment we’ve all been waiting for – it’s time to announce the victors!

 

Winner #1 – Window Planters On A Wall

"Seeing Red"

“Seeing Red”

Our first category was ripe with competition last year. But in the end, Stella Anastasia’s Seeing Redarrangement proved simply irresistible. Tapered Copper Window Boxes provide the ideal contrast against bright white siding. And the whole presentation pops beneath a noteworthy red roof.

 


 

"A Cheerful Hello"

“A Cheerful Hello”

 

Winner # 2 – Railing Planters Category

And the prize goes to: A Cheerful Helloby Joe McGarvey. This green thumb knew what he was doing with texture and color, layering in dimensional vine and floral combos. And making the whole display possible is two affordable railing planter boxes – beautiful and budget friendly. Couldn’t be any better if we’d dreamt it.


Winner #3 – Most Creative Window Box

"Marvelous Mandevilla"

“Marvelous Mandevilla”

Our winner is “Marvelous Mandevilla” submitted by Joanne Ahern. Can you believe this was once an unremarkable greenhouse riddled with exposed valves and eyesores? Joanne really outdid herself using a pair of window planters and cleverly placed mirrors to finish her space off in gorgeous fashion.


Winner #4 – Before & After

Sweet, sweet curb appeal is the real winner in this category. Along with contestant Stefanie Meyers and her “Summer of Abundant Colors” entry. Talk about a transformation! This clever homeowner used our Presidential Vinyl Window Boxes in red to match her front door. And by adding flower arrangements for shade she capitalized on a tricky environment, resulting in a spotlight on her light grey home’s exterior.

"Summer of

“Summer of

Abundant Color"

Abundant Color”


You Could Be A Winner in 2014!

All you have to do is enter by uploading photos onto the contest website.

This year we will feature three exciting categories of competition. Along with bragging rights, winners will receive garden-centric prizes to delight their taste for outdoor living. Let the container gardening games begin!

10 Ways to Increase Sales with Silk Flowers – Part 1

Marketing a florist shop is a challenge.  There is tons of competition from small boutiques, with a few corporate giants thrown in, crowding out many florists. Successful florist shops have active SEO (Search Engine Optimization) for global presence as well as print ads, coupon mailers and local association connections to create local interest.  The question is: When everyone has access to the same flowers, candy, fruit, plants and gift baskets, how do you set yourself apart?

Expand your line, reduce waste and increase profits with silk flowers!  In the first installment of this two part countdown, we explore using artificial flowers to improve your window displays and appeal to new audiences.  Here is what we learned…

Natural looking silk flowers are an easy way to design better window displays and Realtors love them for home staging.

Natural looking silk flower arrangements are an easy way to design better window displays and Realtors love them for home staging.

 

 10.   Window Display Optimization

Location is still the #1 way a florist shop is recognized and your window displays is the first, and often last, impression your store gets to make.  Many florists spend months or years coming up with their featured designs; some even go as far as to hire specialized floral designers.  This is an awful lot of work and expense for a product that withers in a matter of days.  Try using artificial silk flowers for these displays and prototypes.  Not only are the stems reusable if you don’t like the design, but customers will be able to see a physical sample of the arrangement you spent so much to produce, months or years after the live floral version would have been trashed.

Less talked about, but every bit as important, is how much silk flowers and plants can add to a window display.  When flowers last months or years, spending time designing off-the-wall, eye-catching displays is less daunting and more affordable. Even if you do not plan on selling artificial flowers or arrangements to your clients, faux silks have a huge upside for front window displays and bouquet design samples.

9.       Expand your shipping area

Appealing to a local audience is extremely important, but at the same time there is no reason to limit yourself to customers in driving distance of your shop.  The larger e-florist chains contract out to local florists for most jobs because it is easier to pay someone else to put together arrangements than to work out how to get fresh flowers to long distance customers.

Artificial flowers are a great way to push your local business to a national or international stage.  Marketing avenues that were previously closed to you now become a major income stream.  Websites like Etsy, Ebay, Amazon and Overstock are geared toward smaller vendors with items that keep and ship well.  The more artistic and unique an item is, the better it generally sells.  Plus, the photos you upload are only design templates, you can easily arrange more as orders arrive.

Being in the floral industry, we have all seen clients try to put together bouquets on their own.  While customers may know what they like, they have no idea how to make it.  You have the expertise, design eye and market knowledge to know what is attractive to your clients.  Why waste skills you have developed over the years by limiting yourself to fresh cut flowers?

A bountiful offering in your floral showroom is the way to go - showcase your selection of silk sprays in an organized manner.

Showcase your florals and selection of silk sprays in an organized manner.

8.       Silk Flower Sprays

In the same way that you accompany cut flower bouquets with individual flowers or flower bunches, silk flowers are a great adder product to artificial arrangements.  There can be a significantly higher perceived value to individual flowers.  The stems are generally longer, with retail pricing usually around $4-$10 each and dozens retailing for $25-$60. Using vertical racks to show the silk sprays helps to improve the perception that your shop stocks high volumes of flowers and improves the perception of freshness.

Silk stems and sprays attract a DIY clientele that often lacks the design sense to put together items they are happy with.  The most popular styles are Gerber Daisies, Roses, Iris and Lilies; All items where a bunch of 12 can be thrown into a vase and still look attractive.  Because of the lower individual price points of stems and sprays, you will find customers have a tendency to over purchase to ensure they have enough to finish the job.

7.       “How To” Videos and Clinics

Getting involved in community and being recognized is a critical factor in local marketing.  Community Centers, Big Box Stores and Trade Associations are always looking for exciting new products to feature, drawing attention to their own organization.  Faux Silk Flower “How To” videos and seminars are a great way to get your foot in the door and your face in the community, teaching potential clients about your company and your products while avoiding the negativity and cost of sales driven trade show booths.

Watching the creation and design of a silk flower arrangement is very popular, especially with the higher end demographics florists’ target market.  These shows and videos also have the positive impact of getting your clients interested in purchasing components instead of completed arrangements.  While television and print continue to shrink, free online resources like youtube gain clout.  With creativity and a little personality, “how to” videos put a name and face on your floral shop.

Visit our local floral showroom in Solana Beach!

Make yourself available to the local public. Set up a showroom to welcome them!

6.       Overcoming the Silk Stigma

No matter the quality of the silk flower stems and arrangements, the terms “silk flowers” or “artificial plants” have a black eye that shuts down sales before the client gets a chance to look at your designs. When marketing silk florals, it is better to use terms like “Replica Flowers” or “Fabricated Arrangements”, emphasizing the extreme realism, longevity and care free nature of the silks.

The stigma behind silk flowers disappears almost immediately when clients set eyes on a good design.  The manufacturing materials and techniques available today allow the creation of faux flowers that don’t just mimic real stems, but replicate them.  Many of the currently available silks seem real to the eye and even to the touch.  The key here is to get the product in front of the customer and let the flowers sell themselves.

Keep an eye out for the second half of our list, coming soon!

-Hooks and Lattice has been a family owned and operated silk flower manufacturer and importer since 1969.  If you have any questions or are interested in getting an estimate for your project, give us a call at 888-320-0626, visit us online at www.artificialplantsunlimited.com or visit our showroom space at 6056 Corte Del Cedro, carlsbad, CA 92011

How to Add Curb Appeal with Outdoor Planters

Group outdoor planters together for a welcoming burst of color on the deck or patio.

Group outdoor planters together for a welcoming burst of color on the deck or patio.

Admit it: your house might not be the dumpiest on the street, but it could probably use a little pick-me-up. It doesn’t take much to spruce up your house and add a little extra curb appeal, especially through container gardening. Outdoor planters are a fantastic and easy way to add a little extra oomph and increase your home’s curb appeal.

Flank front entrances symmetrically with vinyl planters for a curb appeal knockout!

Flank front entrances symmetrically with vinyl planters for a curb appeal knockout!

Entryway

The front door can speak volumes about a house – it’s where visitors get their first impression of your home and the people inside. Outdoor planters can add a touch of life to the entryway to make your home more inviting and warm. When decorating around the front door, symmetry is key. Add a tall planter box, like the Doral Terra Cotta Half Round Planter, to either side of your front door with bright flowers or tall leafy plants. Line the walkway to your front door with smaller planter boxes in coordinating plants and flowers. A great option is the neutral but stylish Palo Alto Redwood Planter. Choose plants that fit with the overall style and feel of your home, such as papyrus for a modern home or impatiens for a more traditional style.

Driveway

An often forgotten part of the home, the driveway and garage doors have a huge impact on curb appeal. Not only is the driveway one of the largest parts of a home’s outdoor space, but it is virtually a blank canvas full of possibility. To spice up an often bland area, place outdoor planters between the garage doors. Tall planters, such as this Tall Tapered Patio Planter, can add height to a space and break up the monotony of multiple garage doors. Add plants such as verbena or alyssum for a pop of energy-just make sure the planters are far enough away from the garage door that you won’t hit them with your car! To define the driveway with more than just concrete, place large planter pots along the edges. For these planters, it is better to opt for lower plants like coleus or white licorice that will define the space but still allow you to see into the front yard and entryway.

entrance-planters

Deck

Just because a deck might be on the backside of the house doesn’t mean it can escape a curb appeal improvement. Instead of allowing your deck to turn into a yard furniture wasteland, add some large planter boxes. The color and life will work wonders on the space and create a more defined outdoor entertaining area. A grouping of large planter pots full of coordinating plants is an easy way to add a sense of style and personality to your deck.

Low planter boxes around the edge of the deck set off the area but still allow view into the backyard and surrounding areas. A great option is the versatile Hampton deck planter, which looks great on its own or lined with others.

Ready to start your own container garden?

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